Max and Mat are always ready to help—even when customers don’t quite know what they’re looking for. In this new adventure, their search leads beyond the store aisles and into brand-new, fully 3D worlds.
Nuno Markl joins the story as a customer with zero DIY skills, setting the action in motion. Producing and directing the live-action shoot allowed us to shape the project from the start, paying close attention to performance, camera work, and set design. Our art and lighting teams gave the Maxmat store a more cinematic look, enhancing the brand’s identity and making its red tones stand out.
We expanded the Maxmat animated universe with new 3D environments, including a factory space, paint and brush areas, and an electrical section. Key assets—like the circuit breakers and a playful Luxo-inspired lamp—were fully modeled and animated to support the story and bring the world together.
