For the Maxmat “Tudo Se Arranja” campaign, the brand shifted from fully digital environments to a live-action musical format. Operating as 3D Lead and VFX Supervisor alongside the team at Nebula Studios, I integrated the established CGI characters (Max and Mat) into a choreographed 60-second on-location shoot featuring over a dozen actors and dancers.

My focus was ensuring the digital characters matched the comedic timing and emotional energy of the live cast. The storytelling required the 3D elements to feel tangibly present in the physical space.

To ground the characters, I executed the 3D tracking for every shot and built simplified scene meshes. These geometry stand-ins acted as precise shadow catchers and spatial proxies, giving me the control required to light, composite, and match the animation seamlessly with the practical plates.