We loved creating this quiet, tender moment between a mother and daughter for the Rice Krispies Squares “Ooey Gooey” campaign. Hidden inside a magical tree house, their shared ritual becomes a small world of warmth, togetherness, and joy. There’s no dialogue—just gestures, expressions, and moments of connection that say everything.
As part of an ongoing campaign, the visual language was already clearly defined, and it was important to preserve key elements like the characters’ proportions, distinctive heads, and recognizable hair styles. Within those boundaries, we leaned heavily into craft and realism, layering the set, clothing, and props with fine details throughout. From fabric textures to small environmental touches, everything was carefully considered, with a strong focus on color palette and balance to maintain consistency while enriching the world.
The Rice Krispies bar itself was treated as a hero prop. We spent significant time on R&D to make it look both irresistible and believable. Lighting played a key role throughout the spot, using warm tones, soft colors, and volumetric light to create a cozy, intimate atmosphere between the characters.
