How do you remind someone that armpit hygiene matters? Now imagine delivering that message to 160 million people—the number of yearly passengers on the Lisbon Metro. That’s how Sovaquitos (aka Armpitties) were born: four quirky characters designed to promote good hygiene in a friendly, humorous way across social media.
Speed and efficiency were key. We streamlined the pipeline with minimal backgrounds, stylized characters, modular rigs, and interchangeable features like eyes, mouths, and props. The animation stayed light and playful, matching the tone of the message.
Clean, simple, and to the point—no clutter, no bad smells.
Rigging Process of the Sovaquitos by Sebastião Lopes
