This project marked a change of style under a very tight deadline—and one I’m particularly proud of. We created a fully CGI morning traffic scene, centered on the idea that an entire road lane had been “bought” by a single family.

Attention to detail was essential to avoid a digitally perfect look. A lot of effort went into making things feel imperfect: worn and slightly deflated tires, surface damage, pebbles and cracks in the asphalt, and subtle wear across all assets.

We applied the same care to the final image, adding realistic visual artifacts such as sun glints on surface imperfections, lens artifacts, and other small details that helped ground the scene and sell the realism.