Telling 160 million yearly Lisbon Metro passengers that their armpits stink is a tricky brief – Sovaquitos (Armpitties), a social media campaign featuring four characters built to deliver this hygiene PSA with humor rather than a lecture.
Speed and efficiency were key. We streamlined the pipeline with minimal backgrounds, stylized characters, modular rigs, and interchangeable features like eyes, mouths, and props. The animation stayed light and playful, matching the tone of the message.
Clean, simple, and to the point—no clutter, no bad smells.
Rigging Process of the Sovaquitos by Sebastião Lopes
