Rich & Thick Stock

Campbells

It was a pleasure to work with the iconic Campbell’s brand alongside Tonic DNA in Canada. We remotely supervised the live-action shoot to ensure a smooth post-production process, then created full CG characters, food, and environments. A key focus was crafting stylized yet realistic food in 3D, giving us full freedom for action and camera movement.

Process

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Client: Campbell’s
Agency: Leo Burnett
Production: TonicDNA
Director: Todd Shaffer

Nebula

Editor/Post Fx: Guilherme Afonso
CG Lead: Miguel Madaíl de Freitas
Characters: William Silva
Rigging: Sebastião Lopes
Animation: David Omair
Modeling/Scene Assembly: Afonso Amaro
Shading, Lighting, Rendering; Miguel Madaíl de Freitas
Comp/Grading: Guilherme Afonso / Miguel Madaíl de Freitas

TonicDNA

Executive Producer: Stefanie Bitton
Producer: Nadim Chartouni
Live Action Production: West Side Studio
Post Production: Recess Post
Producer: Connie Dercho
Editor: Mark Hajek
Colorist: Gary Chuntz

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