I co-directed and executed this five-film campaign covering different types of insurance. To ensure efficiency and visual coherence across the entire project , key structural decisions were made early on, adapting the scripts into a modular, problem-solution format.

To make this approach work, a strong pre-production process was essential. Camera moves, shot lengths, and cuts were carefully planned with a 3D Previs and timed in advance to ensure a smooth shoot and an efficient post-production workflow.

While the campaign feels cohesive, each film has its own identity. I developed distinct visual approaches for each piece, using different screen content and unique 3D environments tailored to the copy, helping each film stand out while reinforcing the brand’s visual language.

By utilizing 3D tracking and projection mapping, I was able to break away from the constraints of the live-action plates. This gave me the creative freedom to manipulate the 3D space seamlessly and deliver more impactful final shots.